Marketer to Market: a new way to resume!

Posted on February 11, 2010


Recently, I self-developed two unique websites that document my professional experiences. The first, basically houses all my creative work plus resume, bio and case studies: Welcome any feedback.

The second site’s style is an autobiographical prose – my own words through my eyes.

Both hold strictly professional information with very few private references. However, is written in my own words and hope to deliver more professional personality (professionality, if you will – I’m a marketer and that’s what we do, make our own words). debate with my self over the issue to use two different websites. Being a marketer, I understand that tone should always be considered. Each site delivers the same information in a very different tone.

Additionally, both sites have a ton of information but divided into categories, in a mindful attempt, to respect the visitor’s time. In fact, visitor’s don’t have to spend much time on either site to get the profile.

If you are a web designer, professional blogger, software engineer or live in Mountain View California – This doesn’t apply to you.

Those of us finding ourselves in between the worlds of job search and business start-up may want to consider taking the time to create our own piece of branded web real estate. Initially, it may seem like an overwhelming task and after all, most of us are starting from scratch with an exception to our LinkedIn profiles. It is time-consuming to find, remember and arrange your career-long professional experiences. And even if you are not a marketer, you must approach the task with a few product branding basics: Where is your advantage/disadvantage , who is your competition, who is your audience and where do they go to get information, what does the market/industry need etc… see it is a matter of strategy.

Tell me, what better place to tell your story than the internet?

If you haven’t noticed by now, the most valuable professional tool on the internet is If you haven’t updated your LinkedIn profile, stop reading this article and go tighten up your information now. Linkedin is incredibly important. If you haven’t taken advantage of the site before please spend some time exploring its features. Too many benefits to list. Many features which could help answer the above questions.

First factor to take into consideration, make sure your online resume/portfolio site looks professional. It’s a package deal. Serving up accomplished experiences in an unprofessional delivery will backfire. So prepare.

For many industries, outside of the internet world, your web portfolio is a new way to market professional experiences. You have to have thick-skin so ask for feedback from trusted resources within your industry, make adjustments and commit to the task.

Then do a soft-launch, something that will not hurt your presence if you have to make minor adjustments or re-arrange the information. It is a living document and adjustments are expected.

Then practice your internet proficiency, like start a blog/tweet. Something that sails under-the-radar until you feel comfortable with content. Discover Digg, Stumble Upon and other RSS outlets to feed you information that interests you. It may even take time to define what kind of content your blog contains. Industry commentary works if you want to tout your professional knowledge. Either way, make sure your online resume/portfolio is only connected to those sources that represent you as a professional.

More to come…

On the same topic but the importance of using keywords and tags

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