Browsing All posts tagged under »Ivan Askwith«

Transmedia Storytelling or Integrated Marketing? What’s the difference?

April 17, 2010

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Is it Transmedia Storytelling or Integrated Marketing? check out my site, Transmedia Marketing USC professor Henry Jenkins coined the term, “Transmedia” to explain how an array of platforms can be used to enrich media’s impact on the public. Transmedia’s roots are in marketing, typically for entertainment properties and more specifically television shows and movies. The […]